We are seeking a creative and self-motivated Digital Marketing Specialist to join our team! This position works closely with our Marketing Director to develop and maintain effective digital marketing campaigns. Our ideal candidate is an organized self-starter who displays strong analytical and strategic thinking skills. The ideal candidate will also possess excellent verbal and written communication skills.
Primary Duties:
- Develop strategic digital marketing campaigns for effective brand promotion
- Analyze marketing data; including but not limited to page clicks, keyword hits and search engine traffic
- Create detailed reports using Excel and other tools to identify marketing trends and behaviors
- Proactively identify and present areas for marketing optimization, strategy, and growth
- Miscellaneous tasks as directed by management
